- 2008/08/31 Sun
- お仕事関連 > 変化する社会 > 企業も変わらなきゃ
そう、あのマスコミの代表みたいなフジテレビである。ニュースによると、別会社を設立し、結婚披露宴の企画・運営事業に参入。お台場の本社屋などを利用。と有ります。
確かに番組制作というエンターテインメントを作り慣れた放送局が、人生で一番輝く時期であろう結婚披露宴の演出ビジネスに進出するのは、企業の持つ資源の有効活用で、リスクも少なく大きく伸びる可能性はあるのでしょうが、日本を代表するマスコミの一つである企業が、プライベートサービスを手がけるのは正直驚きました。
毎年電通が公表する「日本の広告費」ですが、2005年の総広告費の内テレビの広告費が2兆411億円だったモノが、2007年は1兆9,981億円と2 兆円を割り込み、反対にインターネット広告費が、2005年3,777億円だったモノが、2007年には6,003億円と増え、新聞・雑誌・ラジオ・テレビと言ったマスコミ四媒体との媒体広告費の推移が顕著に表れると、なりふり構ってられないと言ったところでしょうか。
その昔、ラジオ局もテレビの台頭と共に、リスナーとのコミュニケーションを意識した番組へと、プライベートメディアに近づいた経緯がありますが、テレビというメディアもそれに習うのでしょうか。
社会の変化に伴い企業体質を変化させるように、様々なビジネスモデルを模索し、新しいサービスも出てくると思われます。
体力がまだある内に出てくるテレビ局の新サービス、これからのビジネストレンドを代表するサービスが生まれ出てくる可能性がありますので、ますます目が離せませんね。
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