- 2009/04/15 Wed
- お仕事関連 > Q & A
Q:効果的な広告方法について
私は医療機関に勤めています。私の地域では、医療機関の野立て看板が非常に多いと思います。しかし、野立て看板を見て、医療機関を選ぶ人というのは少ないのではないかと考えます。そう考え得ると、野立て看板にお金をかける意味があるのでしょうか。また、例えば予算が200万円とすれば、野立て看板よりももっと効果的な広報というものはないでしょうか。
A:医療機関の広報は長期的戦略が必要です
ヴァレオさん初めまして。
医療機関の規模によって保険診療制度が変わっていますので、看板を立てる目的がハッキリしませんが、仮にクリニックで地元の患者さんに医療機関の存在をアピールする目的として回答させていただきます。
まず勤務される医療機関の専門とされる診療分野などはあるのでしょうか、在るのでしたら専門分野をアピールする形の表現で、他の医療機関との差別化を図ります。最近では患者さんも医療の質を求め、ネットで症状から大まかに自分の病名を判断し、医療機関を捜してから来院する患者さんも増えていますので、 Webサイトで医院の特徴を紹介する事も必要でしょう。
また地元の方にとって、医療機関は社会保障インフラの一つでもありますので、具合が悪くなったと思ったらすぐに頭に浮かぶ医療機関として、野立てや電信柱・公共交通機関への看板などで、近隣住民の方達へ、医療機関名の刷り込みは必要でしょう。
また、広告以外でも、地元自治体で行われる検診や予防注射の指定医療機関となるなど、クリニックならではのリテール感の構築も必要かもしれません。
医療機関が急性期医療や救急を受け入れる基幹病院などでしたら、アプローチの仕方も変わりますが特定機能病院でない限りリテール感の構築は必要だと思います。
ただ病院名を連呼するだけでなく、専門医療分野を明確にする、地図などで場所を明確にするなど、差別化を考えた表現が必要と思います。
医療機関の売り物は安心です、キチンとアピールし相手に伝わるには時間が掛かります、長期的な展望で望んでください。
このQ & Aは、All AboutPfoFileに届いた質問に対し、RISE Production佐藤が答えた物を転記しています。オリジナルページはこちら
Tweet
- Newer: 人それぞれに得手・不得手がありまして
- Older: Web制作会社の今後の経営戦略は?
Comments:2
- replica watches 2023/03/29 21:28
- https://www.fakeluxurywatches.com/Hublot-replica.html https://www.allswisswatchs.com/swiss-rolex.html https://www.allwatchesen.com Mille Watches</STRONG>, https://www.aaareplicawatch.com/Cartier-replica-watch.html although initially considered https://www.replicaswisswatch.co https://www.swissrepicass.com https://www.watchreplica.co https://www.luxuryshopwatch.com/Van-Cleef-Arpels.html https://www.luxuryshopwatch.com/Bell-Ross.html https://www.hotwatchsreplica.com/Rado.html https://www.perfectswisswatch.com https://www.replicawatchess.cn https://www.replicawatchsshop.cc/TAG-Heuer-Replica.html https://www.bestwatchss.com watchmaking. https://www.copywatchstyle.com https://www.luxuryshopwatch.com/Ulysse-Nardin.html https://www.luxuryshopwatch.com/B.R.M.html https://www.hotwatchsreplica.com/Bvlgari.html https://www.replicaswiss.co a https://www.luxuryshopwatch.com/Gerald-Genta.html https://www.luxuryshopwatch.com/Ebel.html https://www.luxuryshopwatch.com/Tissot.html https://www.luxuryshopwatch.com/Bovet.html https://www.replicawatchsshop.cc/Breitling-Replica.html https://www.perfectwatchen.com/replica-Rolex.html https://www.swisswatchsale.com complex and https://www.luxuryshopwatch.com/Valentino.html https://www.luxuryshopwatch.com/Swatch.html https://www.hotwatchsreplica.com/porsche-design.html Replica https://www.replicawatchsshop.cc/Seiko-Replica.html Mille https://www.replicawatchesbuy.com philosophy https://www.hotwatchsreplica.com/tudor.html https://www.hotwatchsreplica.com/Oris.html https://www.hotwatchsreplica.com/glashutte.html https://www.luxuryshopwatch.com/Perrelet.html https://www.luxuryshopwatch.com/Maurice-Lacroix.html mostly https://www.replicawatchsshop.cc/Hublot-Replica.html https://www.replicawatchsshop.cc/Blancpain-Replica.html https://www.hotwatchsreplica.com/Roger-Dubuis.html https://www.watchreplica.co complications. https://www.fakeluxurywatches.com https://www.bestwatchaaa.com/TAG-Heuer-replica.html https://www.bestwatchaaa.com/Oris-replica.html https://www.luxuryshopwatch.com https://www.bestwatchaaa.com/Panerai-replica.html https://www.bestwatchaaa.com/Audemars-Piguet-replica.html https://www.replicawatchbest.com/hublot-buy-watches.html https://www.bestwatch.cc/Hublot-replica.html https://www.perfectwatchen.com/replica-Rolex.html https://www.swissbestwatch.com https://www.swisswatchesstore.com https://www.watchrm.com/Audemars-Piguet-fake-watches.html https://www.watchreplicaswiss.com https://www.luxuryshopwatch.com/Blancpain.html https://www.cloneswisswatch.com https://www.replicawatchsshop.cc/Patek-Philippe-Replica.html https://www.perfectwatchen.com/replica-Chanel.html https://www.luxuryshopwatch.com/Kreiger.html https://www.luxuryshopwatch.com/Graham.html https://www.newwatchesale.com https://www.allshopwatch.com timepiece. https://www.luxuryshopwatch.com/Shinola.html https://www.bestwatchaaa.com/Vacheron-Constantin-replica.html https://www.replicawatchsshop.cc/Rado-Replica.html https://www.replicawatchsshop.cc/Jaeger-LeCoultre-Replica.html Replica continues https://www.luxuryshopwatch.com/Breitling.html https://www.hotwatchsreplica.com/girard-perregaux.html https://www.watchreplica.co/Omega-Replica.html https://www.replicawatchhot.com https://www.bestwatchaaa.com/Perrelet-replica.html https://www.swissbestwatch.com https://www.replicawatchshop.cc https://www.replicawatchhot.com/Vacheron-Constantin-replica.html https://www.bestwatchaaa.com/Blancpain-replica.html design.</p>
- replica watches 2022/03/24 23:16
- https://www.bestwatchaaa.com/Breguet-replica.html https://www.bestwatchss.com/Blancpain-Replica-Watches.html s</STRONG> https://www.bestwatchaaa.com/Roger-Dubuis-replica.html mastery https://www.allshopwatch.com/Montblanc-a-hot.html https://www.bestwatchss.com/Sinn-Replica-Watches.html https://www.bestwatchss.com/Parmigiani-Replica-Watches.html professions http://www.classicwatchess.com/ https://www.bestwatchss.com/Audemars-Piguet-Replica-Watches.html a https://www.bestwatchaaa.com/Rado-replica.html https://www.allshopwatch.com/Tissot-a-hot.html https://www.bestwatchaaa.com/Glashutte-Original-replica.html https://www.allshopwatch.com/Jean-Watches-a-hot.html https://www.swisswatchesale.com/ https://www.allwatchesen.com/ https://www.allwatchesen.com/ and has https://www.swisswatchesale.com/ https://www.allshopwatch.com/Oris-a-hot.html https://www.hotwatchsreplica.com/rolex.html ever https://www.luxuryshopwatch.com/ <STRONG>Replica https://www.luxuryshopwatch.com/ https://www.replicawatchsshop.cc/Breitling-Replica.html https://www.hotwatchsreplica.com/Ulysse-Nardin.html controls all https://www.goodswisswatch.com/ https://www.hotwatchsreplica.com/Chronoswiss.html skills, from https://www.bestwatchaaa.com/Cartier-replica.html https://www.bestwatchaaa.com/Alain-Silberstein-replica.html https://www.bestwatchss.com/Chronoswiss-Replica-Watches.html https://www.allshopwatch.com/ https://www.bestwatchaaa.com/Tudor-replica.html https://www.bestwatchaaa.com/Raymond-Weil-replica.html https://www.allswisswatchs.com/ https://www.hotwatchsreplica.com/A.Lange-Sohne.html https://www.allshopwatch.com/Longines-a-hot.html https://www.replicawatchsshop.cc/ https://www.newwatchesale.com/ https://www.bestwatchss.com/Cartier-Replica-Watches.html spectacular https://www.replicawatchsshop.cc/Dior-Replica.html https://www.allshopwatch.com/TAG-Heuer-a-hot.html https://www.bestwatchaaa.com/Ebel-replica.html https://www.allshopwatch.com/Jacob-Co-a-hot.html Piaget https://www.allshopwatch.com/Bell-Ross-a-hot.html https://www.perfectwatchen.com/ https://www.replicawatchsshop.cc/Oris-Replica.html https://www.replicawatchsshop.cc/Invicta-Replica.html https://www.allshopwatch.com/Roger-Dubuis-a-hot.html is https://www.allshopwatch.com/A.-Lange-Sohne-a-hot.html https://www.replicawatchsshop.cc/Romain-Jerome-Replica.html https://www.replicawatchsshop.cc/Montblanc-Replica.html in terns https://www.watchrm.com/ https://www.bestwatchss.com/Ebel-Replica-Watches.html https://www.hotwatchsreplica.com/Longines.html https://www.bestwatchaaa.com/U-Boat-replica.html The https://www.bestwatchaaa.com/Oris-replica.html https://www.bestwatchaaa.com/Bulgari-replica.html https://www.bestwatchss.com/Chopard-Replica-Watches.html <STRONG>Fake https://www.allshopwatch.com/Parmigiani-a-hot.html https://www.hotwatchsreplica.com/Fortis.html https://www.hotwatchsreplica.com/Breitling.html https://www.hotwatchsreplica.com/Zenith.html https://www.bestwatchss.com/Roger-Dubuis-Replica-Watches.html of https://www.hotwatchsreplica.com/Harry-Winston.html wrist https://www.bestwatchaaa.com/Zenith-replica.html https://www.bestwatchaaa.com/Perrelet-replica.html https://www.replicawatchsshop.cc/Graham-Replica.html https://www.bestwatchss.com/Maurice-Lacroix-Replica-Watches.html https://www.bestwatchaaa.com/Baume-Mercier-replica.html price.</p>
Trackback:0
- TrackBack URL for this entry
- http://rise-prod.com/sb/sb.cgi/166
- Listed below are links to weblogs that reference
- 効果的な広告方法について from RISE weblog
- トラックバックはありません。