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エネルギーがたりないっ!!

 石油の話しではない、お腹が空いて力がでない〜、でもない。現在の日本にである。

 POPEYEやHOTDOGと言った物欲雑誌と共に青春時代を送った自分としては、飢餓感にも似た新商品へのあこがれが無くなってしまったようで、非常に寂しい。

 時計や鞄、ブランドものの服だって苦労せずにすぐに買える。大体の物はもうすでに家にある、機能としては今ある物でほぼ間に合っている。

 新しい物を冒険して買うつもりもない、壊れたら同じような物を買えばいい。・・・なんだか、もう消費することに疲れてしまったかのようだ。

 なぜ以前はあんなに新しい商品を紹介されると、ワクワクしたのだろうか。ただ単に若くって無知だっただけなのか。

 いや、それ以上に知らない世界を夢見させてくれる、好奇心を満足させる何かがあったように感じる。

 好奇心はキーワードを検索窓に入力し、ググってしまえば満足できるからなのだろうか。

 商品開発での苦労話や蘊蓄は、プロジェクトXでの恣意的な報道で、話半分としか見てもらえなくなったためなのか、ユーザー側にも商品の本質を知ろうという要求が減り、デザインや色遣いで差別化を図ろうという商品が多くなった。

・・・どこかに落ちていませんか、ワクワク・ドキドキさせてくれるエネルギーを持った「好奇心」が。




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