- 2009/03/18 Wed
- お仕事関連 > ブランディング > 差別化の為のブランディング
石油の話しではない、お腹が空いて力がでない〜、でもない。現在の日本にである。
POPEYEやHOTDOGと言った物欲雑誌と共に青春時代を送った自分としては、飢餓感にも似た新商品へのあこがれが無くなってしまったようで、非常に寂しい。
時計や鞄、ブランドものの服だって苦労せずにすぐに買える。大体の物はもうすでに家にある、機能としては今ある物でほぼ間に合っている。
新しい物を冒険して買うつもりもない、壊れたら同じような物を買えばいい。・・・なんだか、もう消費することに疲れてしまったかのようだ。
なぜ以前はあんなに新しい商品を紹介されると、ワクワクしたのだろうか。ただ単に若くって無知だっただけなのか。
いや、それ以上に知らない世界を夢見させてくれる、好奇心を満足させる何かがあったように感じる。
好奇心はキーワードを検索窓に入力し、ググってしまえば満足できるからなのだろうか。
商品開発での苦労話や蘊蓄は、プロジェクトXでの恣意的な報道で、話半分としか見てもらえなくなったためなのか、ユーザー側にも商品の本質を知ろうという要求が減り、デザインや色遣いで差別化を図ろうという商品が多くなった。
・・・どこかに落ちていませんか、ワクワク・ドキドキさせてくれるエネルギーを持った「好奇心」が。
Tweet
- Newer: こんな時だからこそ、よそとの差別化が必要です。
- Older: 企業繁栄の極意?
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