- 2008/08/27 Wed
- お仕事関連 > 広報マニュアル > 広報という仕事
2.通信社
新聞社と同じように、時事を取材編集し配信する機能を持つ、通信社があります。現在日本には「共同通信」と「時事通信」の2社があり記事を配信しています。東京に取材拠点を持たない地方紙でも、東京の記事が掲載されるのはこのためです。また、この2社は世界の通信社と特約を結んでいるため、世界中の報道機関にも記事が配信されています。
3.雑誌
●種類
発行回数により月刊誌、週刊誌などに分けられ、その内容によって総合雑誌、専門・趣味雑誌などに分かれています。速報性が主体の新聞に比べ、調査報道が可能な雑誌は、それぞれ購読者層がはっきりしており、スクープ報道も多くみられます。専門・趣味雑誌以外にも「ショッピング」「グルメ」「エンターテインメント」といったトレンド情報を網羅した生活情報誌が、20代、30代の読者を対象に週刊、隔週刊といった形で多数発行されています。
また、日本の雑誌の中で忘れてならないのが、独自の文化を生み出している週刊コミック誌で、週刊誌という分野の中で市場の大きなマーケットを占めています。もう一つの傾向として、最近は定期的に発行されるフリーペーパーも多く出版され、記事と広告の両方を一企業・商品とのタイアップで行うなど、「お金を払って情報を得る」という、今までの雑誌という概念が変わってきているものも出てきました。
●特徴
1：速報よりも詳報性、解説性、娯楽性を重要視
雑誌の編集は、詳報性、解説性、娯楽性にウェイトが置かれています。というのも、制作に長い時間を必要とし、新聞ジャーナリズムに比べ、速報性に劣るということが挙げられます。このことから、一つの事件報道においても、事実の報道よりも、むしろ原因・経過・背景・結果に至るまでを、「人」や「話題」をそれぞれ独自の視点で調査し、新しいニュース価値を見つけ出して“読み物”にするのが特徴です。たとえば事件や事故が起こった場合、最初は速報性を求められる新聞・テレビ・ラジオなどが駆けつけ、事態が収束すると雑誌記者が取材に来て記事にします。
読者の価値観を一つのカルチャーとして囲い込み、継続した読者を獲るために月刊誌を初めとして、ファッションやライフスタイルなど、カルチャーのオピニオンリーダー的な存在を提案することで、読者を引きつけ、継続していくメディアと言えます。
2：多様化しているメディアの中で
インターネットや携帯コミュニティーなど、さまざまなメディアが登場する中、新聞と同じように雑誌の売れ行きも減少傾向にあります。また読者意識の変化により、雑誌に求められる内容も変化しており、廃刊になる雑誌、新しく創刊される雑誌など、読者の嗜好を探し求め雑誌の内容も変化し続けています。多様化しているメディア特性を生かし、Web上でダイジェスト記事を掲載し、雑誌購入へ誘導するなど、さまざまな取り組みが考えられています。
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