- 2008/09/15 Mon
- お仕事関連 > 変化する社会 > 気になったニュース
8月という月の月末、しかも28日と同じ日に2つのニュースが流れました。一つは日本経済を牽引する大企業トヨタの、販売計画台数の下方修正。もう一つは広告代理店の電通が、業績不振で役員報酬を返上。これに呼応するかのように30日には「トヨタ、マスメディア広告費3割カット」のニュースが流れました。
トヨタ自動車は２８日、都内で開いた経営説明会で、２００９年の世界販売計画（ダイハツ工業と日野自動車を含む）を従来の１０４０万台から９７０万台程度へ下方修正したと発表した。主力市場である北米の低迷が主因。世界の自動車メーカーでも初の年間販売１０００万台到達は１０年以降に先送りとなった。
渡辺捷昭社長は「米国市場の落ち込みや原材料価格高騰など、経営を取り巻く環境は一層厳しくなっている」との見方を示した。
（2008/08/28-18:22）
電通は２８日、広告受注の減少に伴う業績不振の責任を明確にするため、役員の月例報酬（月給）を５−１０％返上すると発表した。返上額は高嶋達佳社長、俣木盾夫会長が報酬の１０％、残り１２人の役員が５％。期間は「当分の間」（広報）としている。
（2008/08/28-18:20）
トヨタ自動車が原材料価格高騰や北米市場低迷で収益が圧迫されていることを受け、2009年3月期（今期）に新聞やテレビなどのマスメディア向け広告・宣伝費を、前期比3割弱削減することが29日、明らかになった。同社は今期の連結営業利益を29．5％の大幅減益と予想しており、経費削減を一層推し進める。
広告・宣伝費については最大手のトヨタのほか、日産自動車など大手各社も絞り込みを始めている。マスメディア業界の収益にも影響しそうだ。
（2008/08/30-02:54）
引用はいずれも:時事通信社
販売不振の株主へのパフォーマンスという見方もあるのでしょう、マスメディア4媒体の媒体料も昨年と比べ何割か安くなっている事と、大広告主という立場から、媒体料を広告主が決める事まで考えているのかもしれません。穿った見方をすれば、いくらでもニュースの真相を妄想できちゃいますが、額面通りに受け取ると、マスメディアを使った広告と、Webとのメディアミックスを、今まで以上により拡大してくる可能性も見えてきます。
Webはマスメディアと比べ、成熟したメディアではありませんので、色々な可能性を見いだすために、尖った性格のアンテナサイトが林立する可能性があります。楽しみですねぇー、どんな仕掛けで我々を楽しませてくれるのでしょうか。それを考えるのもおまえの仕事だろ？と言われてしまえば、身も蓋もありませんが。
これからは企業と社会とのコミュニケーションは、よりマクロ的な視点でメディアリテラシーを考え、利用していかなければなりませんね。
Tweet
- Newer: 同じお金を掛けるなら・・・。
- Older: 最高の求人広告
Comments:6
- soniyasharma 2023/04/04 16:44
-
Grateful concerning dispersing this kind of striking post! I tracked down your site ideal for my own necessities. https://www.goavipescort.co.in/vip-lucknow-escorts/
https://www.independentescortsdelhi.in/model-lucknow-call-girls-service.html
https://www.chennai-escortservice.in/high-class-lucknow-escorts.html
https://www.delhiescortsa.in/premium-call-girls-service-in-lucknow.html
https://www.bangaloreescort.net.in/exclusive-lucknow-escorts/
https://www.bangaloreescortservices.in/high-class-call-girls-service-in-lucknow/
https://www.pinkgoa.in/russian-lucknow-escorts.html
https://www.goasexescort.co.in/newly-arrived-lucknow-call-girls.html
https://www.elitepuneescorts.com/exclusive-escorts-in-lucknow.html
https://www.nitikasinghania.in/independent-call-girls-service-in-lucknow.html It has impacting as well as obliging articles. - soniyasharma 2023/04/04 16:44
-
You there, this is really a key post. I respect you evading a standard consent to spread this monster data. https://www.escortsinmahipalpur.com/newly-arrived-lucknow-escorts.html
https://www.pinklady.co.in/high-class-call-girls-in-lucknow.html
https://www.fungirls.in/sexy-lucknow-escorts-service.html
https://www.mgirls.in/hot-lucknow-call-girls.html
https://www.dwarkacallgirls.in/exclusive-lucknow-escort-services.html
https://www.escortsinmumbaigirls.com/newly-arrived-call-girls-in-lucknow.html
https://www.arusi.in/high-class-escort-services-in-lucknow.html
https://www.maahiarora.in/passionate-call-girls-in-lucknow.html
https://www.sonalilucknowescorts.com/premium-lucknow-escorts.html
https://www.rimpikaur.in/russian-call-girls-in-lucknow.html
People bizarrely make an appearance following a five-star data. - replica watches 2023/03/29 21:06
- https://www.bestwatchss.com/Hublot-Replica-Watches.html https://www.replicawatchsshop.cc/Breguet-Replica.html https://www.replicaluxury.cc https://www.perfectwatchen.com/replica-Glashutte.html https://www.luxuryshopwatch.com/Franck-Dubarry.html https://www.hotwatchsreplica.com/IWC.html https://www.hotwatchsreplica.com/Alain-Silberstein.html https://www.bestwatchaaa.com/Movado-replica.html https://www.bestwatchaaa.com/Hamilton-replica.html https://www.luxuryshopwatch.com/Michael-Kors.html https://www.replicawatchsshop.cc/Invicta-Replica.html latest https://www.luxuryshopwatch.com/Alain-Silberstein.html https://www.bestwatchaaa.com/TAG-Heuer-replica.html https://www.luxuryshopwatch.com/Fossil.html https://www.luxuryshopwatch.com/Carl-F.-Bucherer.html https://www.hotwatchsreplica.com/A.Lange-Sohne.html https://www.replicawatchsshop.cc/TAG-Heuer-Replica.html https://www.replicawatchshipping.com https://www.hotwatchsreplica.com/Oris.html https://www.watchreplica.cc https://www.replicaswissclocks.com https://www.cloneswisswatch.com/swiss-replica-Rolex.html https://www.perfectwatchen.com/replica-Panerai.html https://www.replicawatchbest.com https://www.onlineluxurywatches.co https://www.luxuryshopwatch.com/Anonimo.html https://www.perfectwatchen.com/replica-IWC.html https://www.replicawatchsshop.cc/Parmigiani-Fleurier-Replica.html https://www.hotwatchsreplica.com/Raymond-Weil.html https://www.fakewatchshop.com/replica-Panerai.html https://www.bestwatchss.com https://www.bestwatchaaa.com/Alain-Silberstein-replica.html https://www.hotwatchsreplica.com/patek-philipe.html https://www.bestwatchaaa.com/Vacheron-Constantin-replica.html https://www.bestwatchaaa.com/Jaeger-LeCoultre-replica.html https://www.replicawatchsshop.cc/Dior-Replica.html https://www.replicaswisswatch.co/replica-Omega.html https://www.replicasale.cc https://www.bestwatchaaa.com/R-M-replica.html https://www.luxuryshopwatch.com/Ball.html https://www.luxuryshopwatch.com/Hublot.html https://www.replicawatchsshop.cc/IWC-Replica.html ones.
- replica watches 2022/03/24 22:55
- https://www.bestwatchaaa.com/Baume-Mercier-replica.html https://www.watchrm.com/ https://www.fakeswatchs.com/ https://www.bestwatchaaa.com/Romain-Jerome-replica.html https://www.bestwatchaaa.com/Patek-Philippe-replica.html https://www.replicawatchsshop.cc/Chopard-Replica.html https://www.replicawatchsshop.cc/A.Lange-Sohne-Replica.html https://www.hotwatchsreplica.com/rolex.html https://www.allshopwatch.com/Chopard-a-hot.html initially considered https://www.bestwatchss.com/Ulysse-Nardin-Replica-Watches.html have become the https://www.allshopwatch.com/Maurice-Lacroix-a-hot.html in https://www.allshopwatch.com/Bulgari-a-hot.html https://www.bestwatchaaa.com/Rolex-replica.html https://www.hotwatchsreplica.com/Audemars-Piguet.html https://www.bestwatchss.com/Tag-Heuer-Replica-Watches.html https://www.bestwatchaaa.com/Cartier-replica.html https://www.bestwatchss.com/Linde-Werdelin-Replica-Watches.html https://www.hotwatchsreplica.com/Tissot.html https://www.hotwatchsreplica.com/patek-philipe.html https://www.hotwatchsreplica.com/Jacob-Co.html https://www.bestwatchaaa.com/Raymond-Weil-replica.html https://www.allshopwatch.com/Glashutte-a-hot.html trail https://www.swisswatchesale.com/ https://www.bestwatchaaa.com/Breguet-replica.html https://www.newwatchesale.com/ https://www.perfectwatchen.com/ https://www.replicawatchsshop.cc/Ulysse-Nardin-Replica.html https://www.allswisswatchs.com/ https://www.replicawatchsshop.cc/Longines-Replica.html https://www.bestwatchaaa.com/Jaeger-LeCoultre-replica.html https://www.bestwatchaaa.com/Ebel-replica.html https://www.allshopwatch.com/Panerai-a-hot.html https://www.shopwatchus.com/ https://www.perfectwatchen.com/ Replica https://www.perfectwatchen.com/ Mille s https://www.allshopwatch.com/ is to https://www.allshopwatch.com/Hublot-a-hot.html https://www.allshopwatch.com/Casio-a-hot.html incorporate https://www.replicawatchsshop.cc/Romain-Jerome-Replica.html https://www.replicawatchsshop.cc/Montblanc-Replica.html https://www.allwatchesen.com/ sometimes https://www.bestwatchss.com/Ebel-Replica-Watches.html complications. https://www.goodswisswatch.com/ no https://www.bestwatchaaa.com/Oris-replica.html https://www.bestwatchaaa.com/Hublot-replica.html https://www.bestwatchss.com/Sinn-Replica-Watches.html http://www.classicwatchess.com/ http://www.classicwatchess.com/ http://www.classicwatchess.com/ style https://www.bestwatchaaa.com/Tissot-replica.html https://www.bestwatchaaa.com/Rado-replica.html elegantly crafted, https://www.bestwatchss.com/Roger-Dubuis-Replica-Watches.html https://www.swisswatchesale.com/ https://www.bestwatchss.com/Glashutte-Replica-Watches.html https://www.hotwatchsreplica.com/Harry-Winston.html https://www.bestwatchaaa.com/Zenith-replica.html https://www.bestwatchaaa.com/Seiko-replica.html https://www.allshopwatch.com/Wyler-a-hot.html https://www.allshopwatch.com/Seiko-a-hot.html https://www.allshopwatch.com/Oris-a-hot.html https://www.bestwatchaaa.com/ https://www.copywatchstyle.com/ https://www.hotwatchsreplica.com/glashutte.html https://www.hotwatchsreplica.com/Anonimo.html https://www.allshopwatch.com/Montblanc-a-hot.html https://www.bestwatchaaa.com/Breitling-replica.html https://www.hotwatchsreplica.com/ https://www.goodswisswatch.com/ https://www.bestwatchss.com/Chanel-Replica-Watches.html racing-inspired time pieces https://www.bestwatchaaa.com/Longines-replica.html unique https://www.allshopwatch.com/Jaeger-LeCoultre-a-hot.html design.</p>
- 럭키걸 Lucky girl 2020/10/15 15:40
-
<a href="https://www.dnfl150.com/" target="_blank">카지노사이트</a>
<a href="https://www.dnfl150.com/yes" target="_blank">예스카지노</a>
<a href="https://www.dnfl150.com/first" target="_blank">퍼스트카지노</a>
<a href="https://www.dnfl150.com/theking" target="_blank">더킹카지노</a>
<a href="https://www.dnfl150.com/merit" target="_blank">메리트카지노</a>
<a href="https://www.dnfl150.com/sands" target="_blank">샌즈카지노</a>
<a href="https://www.dnfl150.com/joy" target="_blank">조이카지노</a>
<a href="https://www.dnfl150.com/royal" target="_blank">로얄카지노</a>
<a href="https://www.dnfl150.com/starclub" target="_blank">스타클럽카지노</a>
<a href="https://www.dnfl150.com/asian" target="_blank"> 아시안카지노</a>
<a href="https://www.dnfl150.com/superman" target="_blank">슈퍼맨카지노</a>
<a href="https://www.dnfl150.com/gatsby" target="_blank">개츠비카지노</a>
<a href="https://www.dnfl150.com/33casino" target="_blank">33카지노</a>
<a href="https://www.dnfl150.com/oncasino" target="_blank">온라인카지노</a>
<a href="https://www.ajp150.com/" target="_blank">카지노사이트</a>
<a href="https://www.ajp150.com/first" target="_blank">퍼스트카지노</a>
<a href="https://www.ajp150.com/theking" target="_blank">더킹카지노</a>
<a href="https://www.ajp150.com/merit" target="_blank">메리트카지노</a>
<a href="https://www.ajp150.com/sands" target="_blank">샌즈카지노</a>
<a href="https://www.ajp150.com/33casino" target="_blank">33카지노</a>
<a href="https://www.ajp150.com/worldcasino" target="_blank">월드카지노</a>
<a href="https://www.ajp150.com/korea" target="_blank">코리아카지노</a>
<a href="https://www.bgj4949.com/target="_blank">카지노사이트</a>
<a href="https://www.bgj4949.com/sands" target="_blank">샌즈카지노</a>
<a href="https://www.bgj4949.com/yes" target="_blank">예스카지노</a>
<a href="https://www.bgj4949.com/first" target="_blank">퍼스트카지노</a>
<a href="https://www.bgj4949.com/theking" target="_blank">더킹카지노</a>
<a href="https://www.bgj4949.com/33" target="_blank">33카지노</a>
<a href="https://www.bgj4949.com/world" target="_blank">월드카지노</a>
<a href="https://www.bgj4949.com/super" target="_blank">슈퍼카지노</a>
<a href="https://www.bgj4949.com/korea" target="_blank">코리아카지노</a>
<a href="https://www.bgj4949.com/gatsby" target="_blank">개츠비카지노</a> - 럭키걸 Lucky girl 2020/10/15 15:40
-
https://www.dnfl150.com/theking
https://www.dnfl150.com/merit
https://www.dnfl150.com/yes
https://www.dnfl150.com/first
https://www.dnfl150.com/sands
https://www.dnfl150.com/joy
https://www.dnfl150.com/royal
https://www.dnfl150.com/starclub
https://www.dnfl150.com/asian
https://www.dnfl150.com/superman
https://www.dnfl150.com/gatsby
https://www.dnfl150.com/33casino
https://www.dnfl150.com/ondasino
https://www.dnfl150.com
https://www.ajp150.com/theking
https://www.ajp150.com/merit
https://www.ajp150.com/sands
https://www.ajp150.com/first
https://www.ajp150.com/33casino
https://www.ajp150.com/worldcasino
https://www.ajp150.com/korea
https://www.ajp150.com/
https://www.bgj4949.com/
https://www.bgj4949.com/sands
https://www.bgj4949.com/theking
https://www.bgj4949.com/first
https://www.bgj4949.com/yes
https://www.bgj4949.com/33
https://www.bgj4949.com/world
https://www.bgj4949.com/super
https://www.bgj4949.com/korea
https://www.bgj4949.com/gatsby
Trackback:0
- TrackBack URL for this entry
- http://rise-prod.com/sb/sb.cgi/65
- Listed below are links to weblogs that reference
- 広告業界の流れが、少しずつ変化しています。 from RISE weblog
- トラックバックはありません。