- 2009/04/01 Wed
- お仕事関連 > クリエイティブ > クリエイティブって
インターネットという通信のインフラが整い、誰もがサイトを立ち上げる事で自己アピールし、現実の社会と同じようにさまざまな取引も出来るようになりました。
そしてメリットとして、代理店という中間業者が要らなくなった事で、コスト的にも納期的にも発注するインセンティブが大きくなり、仕事をダイレクトに発注するメリットは、企業側からしたら計り知れません。
新しいインフラを利用したコスト削減とスピードアップは、作業効率を大きく上げる合理的な手法ですから、今さら昔ながらの手法に帰ることは考えにくいでしょう。
では、間に入っていた代理店は、何もしないでただ中間手数料を頂いていただけなのでしょうか。
中にはそんな代理店もあるのかもしれませんが、平たく言ってしまえば、マーケティングやマネージメントと言った企業側の言葉から、クリエイティブや顧客の嗜好がどこに向いているかの、作り手側の言語に翻訳し、制作者との調整に当たっていました。
ダイレクトに企業と制作者を繋ぐと、コストやスピードに関しては満足いくかも知れませんが、内容に関し「こんなはずじゃなかった」と感じることも多いのではないでしょうか。
これは、新しい仕事の流れになったのだから、新しい仕組みの中で仕事をしなければならないのに、従来通りの仕事の仕方で進めた事による、お互いのコミュニケーション不足から来る物です。
この失敗を避けるために一番重要なのは、発注する側が制作側のリテラシーを理解するか、時間とお金をかけ、納得するまでコミュニケーションを高めるかのどちらかです。
そんな事をしなくても2〜3度失敗すれば覚えるとも言えますが、わざわざドブに捨てるような、いわゆる“死に金”と言われるようなお金の使い方はお勧め出来ません。
大きな本屋に行けば、メディア別に教えてくれるエデュケーションブックも沢山ありますが、リテラシーを得るまでに多くの時間とお金が掛かるのも事実です。
そんな時に重宝するのが、この分野で活動しているビジネスコーチやコンサルタントです。
私なんかもこの様なコーチングは業務内容の一部ですので、声をかけていただければ伺いますし、べらぼうに高い金額を請求する訳じゃありません。
コンビニのバイト並みとまでは行きませんが、そんなに高額ではないと思いますよ。
Tweet
- Newer: マッチングサイトも差別化しだしたが
- Older: 事業を横に拡大するべきか、縦に深掘りするべきか
Comments:4
- philippine online casino 2023/08/24 11:51
- Your article is a perfect article without a hitch. Thank you. My site:
- Comparison of the Best PH Online Casinos 2023 2023/08/24 11:49
- Your blog is not only useful, but also very creative. Not many people can write such a simple article, but it is so artistic Keep writing. <a href="https://www.okbetcasino.live/tl/casino/2023-best-ph-online-casino-comparison/">philippine online casino</a>
- replica watches 2023/03/29 21:31
- https://www.replicais.com/Audemars-Piguet-watches.html https://www.replicawatchsshop.cc/Michele-Replica.html a quarter of a https://www.hotwatchsreplica.com/hamilton.html https://www.replicawatchess.cn <STRONG>Replica Maurice https://www.perfectwatchen.com/replica-Blancpain.html Watches</STRONG> https://www.swisswatchesstore.com fresh https://www.luxuryshopwatch.com/Ebel.html https://www.swisswatcheshot.com/swiss-Rolex-replica-watch.html https://www.luxuryshopwatch.com/Breguet.html https://www.hotwatchsreplica.com/Maurice-Lacroix.html https://www.allwatchesen.com https://www.perfectwatchen.com/replica-TAG-HEUER.html https://www.hotwatchsreplica.com/Bell-Ross.html https://www.perfectwatchen.com/replica-Glashutte.html https://www.replicawatchsshop.cc/Vacheron-Constantin-Replica.html https://www.replicawatchsshop.cc/Oris-Replica.html uniting https://www.bestwatchaaa.com/Bedat-Co-replica.html https://www.luxuryshopwatch.com/Bell-Ross.html https://www.perfectwatchen.com/replica-Oris.html https://www.luxuryshopwatch.com/Porsche-Design.html https://www.perfectwatchen.com/replica-Patek-Philippe.html https://www.luxuryshopwatch.com/Movado.html https://www.luxuryshopwatch.com/Glashutte.html https://www.bestwatchaaa.com/Rolex-replica.html towards https://www.replicawatchshipping.com and https://www.luxuryshopwatch.com/Bulgari.html https://www.luxuryshopwatch.com/B.R.M.html https://www.hotwatchsreplica.com/Graham.html created by https://www.bestwatchaaa.com/Porsche-Design-replica.html https://www.bestwatchaaa.com/IWC-replica.html https://www.luxuryshopwatch.com/Gerald-Genta.html https://www.luxuryshopwatch.com/Dunhill.html https://www.replicawatchsshop.cc/Blancpain-Replica.html https://www.onlineluxurywatches.co/Omega-replica-watches.html https://www.luxuryshopwatch.com/Bovet.html https://www.watchreplica.cc The https://www.luxuryshopwatch.com https://www.perfectwatchen.com/replica-Franck-Muller.html https://www.bestwatchaaa.com/Technomarine-replica.html https://www.bestwatchaaa.com/Panerai-replica.html https://www.perfectwatchen.com https://www.watchrm.com https://www.replicawatchsshop.cc Replica https://www.hotwatchsreplica.com/porsche-design.html https://www.replicawatchess.cn/Patek-Philippe-Replica-Online-Watches-pp3a64.html watches https://www.hotwatchsreplica.com/Corum.html already made https://www.swisswatchesale.com breakthrough https://www.copyswisswatches.com https://www.replicawatchsshop.cc/Patek-Philippe-Replica.html developments https://www.perfectwatchen.com/replica-R-M.html https://www.swisswatchesale.com/replica-Rolex.html https://www.replicawatchshipping.com/Breitling-replica-watch.html https://www.luxuryshopwatch.com/Longines.html https://www.luxuryshopwatch.com/Gucci.html <STRONG>Maurice https://www.replicaswisswatch.co https://www.luxuryshopwatch.com/Calvin-Klein.html https://www.luxuryshopwatch.com/Vacheron-Constantin.html https://www.hotwatchsreplica.com/Hermes.html https://www.perfectwatchen.com/replica-Mido.html https://www.perfectwatchen.com https://www.perfectwatchen.com/replica-Panerai.html https://www.perfectwatchen.com/replica-Breitling.html https://www.luxuryshopwatch.com/IWC.html https://www.bestwatchaaa.com/Jaeger-LeCoultre-replica.html https://www.watchreplica.co https://www.replicawatchsshop.cc/Bvlgari-Replica.html https://www.onlineluxurywatches.co https://www.hotwatchsreplica.com/Tissot.html but https://www.replicaluxury.cc https://www.perfectwatchen.com/replica-Vacheron-Constantin.html https://www.hotwatchsreplica.com/Breguet.html https://www.perfectwatchen.com/replica-IWC.html https://www.replicasale.cc https://www.goodswisswatch.com https://www.replicawatchsshop.cc/Parmigiani-Fleurier-Replica.html https://www.fakewatchshop.com of https://www.replicais.com modern https://www.hotwatchsreplica.com/jaeger-lecoultre.html https://www.goodswisswatch.com/fake-Cartier.html world. https://www.hotwatchsreplica.com/Audemars-Piguet.html https://www.replicaswissclocks.com https://www.replicabest.cc https://www.cloneswisswatch.com to take https://www.perfectswisswatch.com a place https://www.replicabest.cc/Cartier-replica.html the https://www.replicaswissclocks.com https://www.replicawatchesbuy.com https://www.swisswatchesstore.com https://www.swisswatchsale.com https://www.luxuryshopwatch.com/Cartier.html https://www.luxuryshopwatch.com/Versace.html https://www.luxuryshopwatch.com/Bertolucci.html https://www.perfectwatchen.com/replica-Porsche.html https://www.cheapreplicawatch.com https://www.luxuryshopwatch.com/Nixon.html short https://www.replicawatchsshop.cc/Tissot-Replica.html of time.</p>
- replica watches 2022/03/24 23:17
- https://www.bestwatchaaa.com/Blancpain-replica.html https://www.bestwatchaaa.com/Hamilton-replica.html https://www.hotwatchsreplica.com/Romain-Jerome.html https://www.hotwatchsreplica.com/Panerai.html https://www.goodswisswatch.com/ https://www.bestwatchaaa.com/Technomarine-replica.html https://www.bestwatchaaa.com/Porsche-Design-replica.html https://www.bestwatchaaa.com/Ebel-replica.html https://www.bestwatchaaa.com/ https://www.replicawatchsshop.cc/Bvlgari-Replica.html https://www.allshopwatch.com/Bell-Ross-a-hot.html https://www.fakeswatchs.com/ https://www.watchrm.com/ Geneve Watch https://www.bestwatchaaa.com/IWC-replica.html https://www.hotwatchsreplica.com/Roger-Dubuis.html 2000 taken https://www.copywatchstyle.com/ https://www.bestwatchaaa.com/Jacob-Co.-replica.html https://www.replicawatchsshop.cc/Graham-Replica.html of https://www.allshopwatch.com/TW-Steel-a-hot.html Gucci https://www.allshopwatch.com/Maurice-Lacroix-a-hot.html https://www.allshopwatch.com/Breitling-a-hot.html https://www.hotwatchsreplica.com/ https://www.hotwatchsreplica.com/Chopard.html https://www.replicawatchsshop.cc/Longines-Replica.html https://www.allshopwatch.com/Baume-Mercier-a-hot.html https://www.replicawatchsshop.cc/Baume-Mercier-Replica.html https://www.hotwatchsreplica.com/Tag-Heuer.html https://www.hotwatchsreplica.com/Parmigiani.html https://www.bestwatchaaa.com/Tissot-replica.html https://www.bestwatchaaa.com/Rado-replica.html https://www.bestwatchaaa.com/Michele-replica.html https://www.bestwatchss.com/Zenith-Replica-Watches.html https://www.replicawatchsshop.cc/Invicta-Replica.html https://www.swisswatchesale.com/ https://www.bestwatchss.com/Glashutte-Replica-Watches.html https://www.hotwatchsreplica.com/Omega.html https://www.hotwatchsreplica.com/Harry-Winston.html https://www.allshopwatch.com/Certified%20Pre-Owned-a-hot.html https://www.bestwatchaaa.com/Perrelet-replica.html universal https://www.bestwatchaaa.com/Corum-replica.html of https://www.bestwatchss.com/Ebel-Replica-Watches.html https://www.bestwatchss.com/Blancpain-Replica-Watches.html No https://www.bestwatchaaa.com/Roger-Dubuis-replica.html https://www.bestwatchaaa.com/Oris-replica.html 2, https://www.allshopwatch.com/Michele-a-hot.html https://www.hotwatchsreplica.com/MontBlanc.html No https://www.replicawatchsshop.cc/Zenith-Replica.html https://www.hotwatchsreplica.com/baume-mercier.html No 8 the philosophy is https://www.allshopwatch.com/Franck-Muller-a-hot.html https://www.replicawatchsshop.cc/U-Boat-Replica.html collection https://www.allwatchesen.com/ timeless, https://www.bestwatchss.com/Panerai-Replica-Watches.html https://www.bestwatchss.com/IWC-Replica-Watches.html https://www.perfectwatchen.com/ https://www.hotwatchsreplica.com/Hublot.html https://www.hotwatchsreplica.com/emporio-armani.html https://www.bestwatchaaa.com/Longines-replica.html https://www.bestwatchaaa.com/Bell-Ross-replica.html All Bedat https://www.hotwatchsreplica.com/ https://www.bestwatchss.com/ https://www.bestwatchaaa.com/Vacheron-Constantin-replica.html https://www.bestwatchaaa.com/Romain-Jerome-replica.html - https://www.bestwatchss.com/Tudor-Replica-Watches.html https://www.bestwatchss.com/Perrelet-Replica-Watches.html origine https://www.bestwatchss.com/Corum-Replica-Watches.html https://www.bestwatchss.com/ https://www.bestwatchaaa.com/TW-Steel-replica.html https://www.hotwatchsreplica.com/Alain-Silberstein.html of Origin)
Trackback:0
- TrackBack URL for this entry
- http://rise-prod.com/sb/sb.cgi/156
- Listed below are links to weblogs that reference
- うまい、安い、早い。の裏に潜む物 from RISE weblog
- トラックバックはありません。