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コミュニケーションの原点だ。

吉竹純:過去未来

物を創るクリエイティブの端っこで生きている者として、先日読んだ本で、日本語という言葉の持つ力、可能性、奥深さ、柔軟性を含んだ素晴らしい言語だと言うことを、頭を殴られたみたいに、力業で教えてくれたのが本書です。新宿の本屋だったでしょうか、平積みにされた短歌集はあまり見ないし、と言うか俵万智ぐらいしか見たことありませんが、表紙の蝶の絵が印象的で手に取り、中を2〜3行読んで購入しました。

短歌という五・七・五・七・七の三十一語で構成する、俳句や詩とは又違う表現方法ですが、最小限の言葉の中に、歌を見る人にその場の情景を頭に呼び起こさせ、詠み人の感情さえもその三十一語に凝縮して伝える、コミュニケーションの原点とも言える短歌集です。

日本語には一つの単語でも「ひらがな」「カタカナ」「漢字」と使い分けることで、伝えたいと思う表現が変化します、例えば「フランス」と国の名前を書くのと「仏蘭西」と漢字で表現するのとでは、受け手が感じる受取方も変化します。日本でコミュニケーションをクリエイティブしていく職に就く者は、この単語を自由自在に使いこなし、様々な情景を変化させ、日本語という言語を使いこなす必要があります。

この本の著者は、元電通のクリエイティブ・ディレクターをされていた方ですが、その使いこなし方は感動すら覚えます。納められている歌は全て新聞の短歌欄に掲載された物で、選者の評も併記されている物もあり、あまり短歌を読む機会のない方にも理解されやすい本になっていると思います。

クリエイターとして、写真や絵画、映画や演劇など、心の感じる物を数多く見、感動することが物を創っていく上での一つの糧であると信じています。コピーライターだけではなく、全てのクリエイターに読んでいただきたい一冊だと思います。

一応詳細を、投歌選集 過去未来
著者:吉竹純 発行所:河出書房新社 ¥1,600 ISBN978-4-309-90814-4
題名はAmazonのページにリンクしてあります




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