- 2008/09/10 Wed
- お仕事関連 > ブランディング > 差別化の為のブランディング
当然プロモーションです。全ての業種とは言いませんが、趣味の領域にまで行っている商品は、素人さんが好きで撮影・編集し、YouTubeなどにアップされ、世界中の好き者達が閲覧し、自分がユーザーになる疑似体験をしています。
趣味の奥は深いのです、思いつくまま論ってみると、バイク・クルマ・鉄道・プラモ・ゲーム・アニメ・肉体改造・スポーツ・読書・カメラ・ビデオ・皐月・盆栽・犬・ネコ・釣り・熱帯魚・カメ・・・等々、カメは趣味じゃないか？
アニメでは角川がすでにもう始めていますが、MADと言う既存のアニメ映像と音楽を合わせ、独自のプロモーション映像のようなムービーを、作り公表するのが昔からアニメファンの間で行われていましたが、パソコンやソフトのの普及、YouTubeなどの映像投稿サイトの出現で、そう言ったファンがふえ、著作権法違反と押さえつけ規制するよりも、良い作品には著作権者から公認され、アニメファンに楽しんでもらい、顧客でもあるマーケットを活発にする事で、企業の繁栄に繋げるのが目的でしょう。
鉄道などでは「世界の車窓から」なんて長寿番組もありますが、キレイな景色だけがムービーとして、もて囃される訳じゃありませんよね。私なんか通勤電車でも、先頭車両に乗り合わせた時には、運転席からの風景をただじっと眺めているのがとても好きです。
人間が潜在的に楽しいと感じる物を、企業はもっと企業価値を上げるために使ってもイイと思うんですけどね。ロジェ・カイヨワ（1913〜1978年）フランスの文芸批評家、社会学者、哲学者ですが、人間は本能でなぜ遊びが楽しいかを、アゴン（競争）、アレア（偶然）、ミミクリ（模倣）、イリンクス（めまい）の4種類に分類できると言っています。
そんな人の本能的な楽しさを作って公表し、ステークホルダーに喜んでもらいマーケットを広げ、企業イメージ向上のために脳みそ絞りましょう。ただし作ったからと言って、すぐに企業価値が上がると思ってはいけませんよ、盆栽と一緒で長い時間が掛かりますよ。
コモディティー化が進んで、作って公表する費用なんて、タダみたいな物でしょうから。
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